We live in an era of internet where different online services are available globally. In this day and age a website is crucial for any business or entity. Your website is the backbone of your entity and if you don't have one, then you are definitely losing out on opportunites. A website, if well structured and organized, can be used to accomplish many different marketing strategies that will help grow your brand, entity and business.
The web has a far more extensive reach than any other tool. Your website is at the core of your entity's online presence and every type of communication, piece of content or advertisement that you put out there will drive the target audience back to your website.
Not only does a website and online presence allow you to market your brand but it also helps to establish credibility as an entity. Research shows that the first place consumers and users search for information about a business, product or service is from the internet. And as a serious business and organisation you need your potential customers and visitors to find your product and service portfolio easily. Not only does a website give credibility but it also helps give a positive impression that your entity is bigger and more successful.
One of the advantages of a websites is that it's always available and accessible 24/7. As a result visitors, clients and potential clients have the liberty to visit your site at their convenience. Given that 93% of business purchase decisions start with a search engine search, your entity leverages the availabilty of your website to your advantage.
A website should be developed such that a visitor will go to the checkout cart with confidence and not to your contact page with confusion.
Finally, your website is at the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door. Help us help you get your digital eco-system fixed.